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Yieldfi

Marketing Lead

Executed marketing strategy, grew LinkedIn presence, led social engagement, and supported campaigns across the DeFi ecosystem.

Role & Responsibilities

  • Executed marketing strategies to increase brand awareness and user engagement across the DeFi ecosystem.
  • Managed and grew Yieldfi’s LinkedIn presence, leading content planning, content publishing, and audience engagement.
  • Drove community engagement on X (Twitter) through strategic comment engagement and consistent interactions.
  • Developed and maintained Playwright automation scripts to discover relevant Twitter/X posts for community engagement.
  • Developed and maintained Playwright automation scripts to identify on chain wallets for user acquisition.
  • Supported campaign execution and content initiatives to increase visibility and community engagement.